Colette has over 16 years experience in the market research industry gleaned both agency and client side.

She has worked for large market research agencies like Research International in London and Hamburg and Lansdowne Market Research in Dublin, as a supplier of research and with the likes of Vodafone Ireland and the Musgrave Group as a buyer of research where she was responsible for and managed multi million euro research budgets.

Some of the brands she has worked with in the Irish market include, Waterford Stanley, Centra, The Kilkenny Arts Festival, Heineken, SuperValu, Stephen Pearce, Enterprise Ireland, Superquinn and Web Reservations International (Boo.com / Trav.com / Hostelworld.com).

She is passionate about consumer insights and using these to drive strategic thinking and commercial growth.

HOW HAVE I MADE A DIFFERENCE?

Colette has collaborated with MCCP to work with Coca-Cola on the flavours market here and in NI helping them to understand existing behaviour & factors affecting it, as well as consumer reaction to various new promotional mechanics and brand propositions. Collette has also implemented some of the research with MCCP on a major rebranding project due to the requirement to get a lot of research conducted over a very tight time schedule.

WHAT MAKES THE DIFFERENCE?

Colette says…
“Research is about the ’so what factor’ – bringing real insights into identifying new opportunities, focusing strategy, improving customers relationships & driving revenue growth for clients & brands”.