What We’re Saying
5 of the Week
This week's insights.
Life-saving baby grow
Inspired by the insight that 74% of parents said that their baby not breathing is the first aid emergency they fear the most, St John’s Ambulance, Tesco and BBH London have created a baby grow with CPR instructions imprinted on it. The first aid charity, St John Ambulance, is no longer trying to raise money through disturbing, shock advertising, and is instead creating content and products that educate parents and carers on life-saving techniques in a clear, useful way. Watch the full video here
Tesla and Solar Power
Elon Musk, founder of Tesla, revealed his new Tesla solar roof tiles that act as functional solar panels. Bridging the gap between a homeowner’s need for an aesthetically-pleasing house and the desire for green energy, these new tiles will be available in four distinct styles and will come with an integrated home battery and a Tesla charger. This technological innovation points to a wider trend of an empowered consumer who wants to control their energy usage and incorporate self-sufficiency with ecological benefits. Read the full article here.
Empowering children to be safer on social media
Swiss startup, Privately, has soft launched a new friendly chatbot to monitor what your children (12 or younger) post on Facebook, Instagram and Twitter. Once downloaded and linked to social media accounts, Oyoty scans what your child posts online and intervenes by flagging problem posts to children to help them understand why it’s not a good idea to share provocative selfies or very personal details on a public domain. Currently available for free trial in the UK, Bulgaria and Switzerland only, Privately plans to commercially launch Oyoty globally next year. Read the full article here.
Emojis and your first job
We Are Social and La Banque Postale launched the first job search via emojis on Twitter in France. Primarily aimed at millennials looking to land their first job, #MonTalentPour1Job campaign required jobseekers to tweet three specific emoticons that related to the job they wanted, the part of the country they wanted to work in and their level of education. For 24 hours, the postal service responded with a list of opportunities to each tweeter. This real-time social campaign provided a useful and relevant service for job-seeking millennials through innovative, direct communication. Read the full article here
The Tale of Thomas Burberry
The new Burberry Christmas ad that celebrates the brand’s 160th anniversary looks more like a cinematic trailer for the latest Hollywood movie than a traditional ad. An all-star cast and director depict pivotal moments in the brand’s history like when Burberry invented the weatherproof fabric gabardine which revolutionised rainwear and was used for dressing the military as well as pilots and polar explorers including Sir Ernest Shackleton. Watch the full video here