5 of the Week

#BustertheBoxer is here 

John Lewis has created digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. this year allowing shoppers to (virtually) bounce with the star of this year's campaign, Buster the Boxer.

Shoppers visiting the flagship store in London will be able to try an Oculus Rift headset and bounce along. Wearers will be able to make the animals' jump by waving their arms. There is also a less high-tech version available with Google Cardboard and a 360-degree video experience viewable on YouTube. John Lewis will sponsor its first Snapchat Lens for the campaign, allowing users to morph into Buster the dog. 

The campaign was teased on twitter twice during the week 

John Lewis Teaser ad #BounceBounce
A 10 second clip, released on Monday, caused a social media frenzy when it was speculated to be a teaser for the much-anticipated John Lewis Christmas advert, recognised from its font. The #BounceBounce sans-serif font pointed to the iconic John Lewis brand. The clip featured an adorable child on a red Space Hopper and a Boxer dog in a snowy back garden set to the soundtrack “One Day I’ll Fly Away” performed by the Vaults. This hype has only added to the excitement of the store’s Christmas ad release that signals the start of the festive season for many.

In the hype of the John Lewis teaser this ad, this ad filled the gap. mistaken by many as the real deal this was made by a student as part of their coursework. This student has now been offered work experience with John Lewis.  

The Twitter election

There is no doubt this American election was the online election. Twitter played a key role for the President-elect Donald Trump. But Tuesday night's election was absorbed by the world on Google. According to Google, viewers have spent over 20 million hours watching and rewatching the debate live streams. Given this level of popularity, the search engine made it as convenient as ever for people to keep up to date on the American election results. After the polls closed, those who googled “election results” were able to view detailed information on the Presidential, Senatorial, Congressional, Gubernatorial races which were updated every 30 seconds. Available in over 30 languages, Democrats were displayed in blue and Republicans in red making it as user-friendly as ever. Read the full article here