What We’re Saying

Bond with self-driving cars

3 March 2017

BMW have hired psychologists to better understand how to make people feel safe about letting a robot take over the wheel

It is estimated that by 2030 human-driven cars will be banned in urban areas to reduce accidents. One of the biggest barriers to self-driving cars is our fear of safety. Establishing a relationship with the self-driving car may help resolve some of the anxiety related to using them. Read the full article here