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Dove Image Hack

24 April 2017

Dove and Mindshare Denmark “hack” the world’s largest photo library, Shutterstock

In an effort to replace the outdated hyper-sexualised depictions of women in the media that are still de rigueur, Dove’s Image Hack has changed the half-naked images of women that appear during a search of “beautiful women” or “real women” and replaced them with non-stereotypical images of female beauty. Other brands have joined the cause by running Dove’s Image Hack pictures in their advertisements. Watch the full video here