What We’re Saying

Maltesers’ Braille billboard

6 January 2017

Maltesers’ new Braille poster, made up of model-made Maltesers, speaks to the visually impaired.

Marking World Braille Day, the ad, displayed at bus shelters, translates as "Caught a fast bus once – turns out it was a fire engine". As the only brand really speaking to all people in society, Maltesers highlights the real-life, everyday experiences of people affected by sight loss. Read the full article here