What We’re Saying

Real Men Cry

20 April 2017

Lynx challenges the notion that crying is a sign of weakness among men

After being told all their lives that “big boys don’t cry”, men are now rejecting this macho stereotype and instead developing empathy and getting in touch with their emotions. Men are just as vulnerable to mental health problems as women and suicide is the most common cause of death in men under 45. Lynx is one of the brave brands that is supporting men and tackling mental health head-on. Watch the video here