What We Do

Meet MCCP | The Authentic Brand People | About Us

We help organisations grow by developing an authentic brand strategy in order to connect with the people that matter to them. We develop bespoke solutions for clients using our Authentic Brand Transformation programme which incorporates the following three areas: Discovery, Strategy & Brand Shaped Culture.

Discovery

Our rigorous Discovery stage brings together research, psychology and strategy teams, working together to ask the optimal motivational questions, and develop better ways to understand consumer behaviour. This allows us to go deeper and wider, resulting in greater understanding, more relevant insights, and discovery of the most enduring ways for brands to make more authentic connections.

Strategy

We link brands to business strategy to create future-facing brands that become engines of growth for the entire business. Our experience in successful global brand strategy development means that we are able to avoid the pitfalls of short-term, reactive campaigns. Drawing on our Authentic Brand Transformation Programme, we develop authentic brand strategies that allow brands to connect with people on a deeper, more sustainable basis.

​Brand Shaped Culture

Authentic brands connect with people on a deep, meaningful level. Part of being authentic means that everyone in the organisation - and not just the Marketing Department - is connected to the brand and is galvanised by what the brand stands for. Living the brand values and fully subscribing to a single view of the customer experience must be part of their day-to-day working lives.

Who We Do It For

Read Our Case Studies.

See What We’ve Done For

Fáilte Ireland.

See What We’ve Done For

​Aer Lingus.

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​Heineken Ireland.

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​Smurfit Kappa.

What Can We Do For You?

Let us help you build an Authentic Brand!