What We Do

Meet MCCP | The Independent Strategy Agency

We are an independent strategy agency, whose expertise stems from Research, Brand Strategy, Innovation and Culture. We partner organisations around the world who want to achieve transformative and sustainable growth.


We identify deep consumer insight that unlocks the often-hidden motivations and behaviours of customers to shape the strategies that work. We bring our FreshEyes™ to your existing research to provide you with new insights to better understand your customers, categories and markets. This enables us to build a clear picture of your business and identify areas for further analysis using our Trendstream™ process.


We co-create strategies that connect you to your consumer – and a new engine of sustainable and predictable growth. We link brands to business strategy to create future-facing brands that become engines of growth for the entire business. Our experience in successful global brand strategy development means that we are able to avoid the pitfalls of short-term, reactive campaigns. Drawing on our expertise we develop transformative brand strategies that allow brands to connect with people on a deeper, more sustainable basis.


We partner organisations who want to create a unified purpose and aligned mission for everyone, which enables sustainable higher order growth.


We unlock new white space by challenging the status quo and providing the opportunity to consider newer, better and brighter consumer-led propositions that add value and contribute to business and brand growth.

Who We Do It For

Read Our Case Studies.

See What We’ve Done For

Fáilte Ireland.

See What We’ve Done For

​Aer Lingus.

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​Heineken Ireland.

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​Smurfit Kappa.

What Can We Do For You?

Create better business!