Our recent thoughts and insights on a range of topics.
Authentic brands need to start from a different place if they are to be fit for purpose in today’s high-speed and low-attentive culture
As the oldest of the new generation – Generation Z – are coming of age and everyone wants to know how to talk to them. The key difference for Generation Z is that it’s not about talking to them; it’s what you do that matters.
Brand authenticity comes down to being reliable, being trustworthy, and acting in line with the brand’s purpose. There is no shortcut to building an authentic brand strategy, but an authentic brand strategy will be the only shortcut your customers and your people need.
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