The stories impacting consumers this week.
Our recent thoughts and insights on a range of topics.
Heineken has launched a zero-alcohol version of its flagship lager product as the brand aims for a global leadership position in a fast-growing category.
MCCP is looking for a Junior Strategist to join our growing team! The successful candidate will support the strategy and innovation teams, create content for MCCP internal and external communications, contribute to our strategic and creative output and be a vital part of a successful and innovation-driven culture. This person needs to have a strong interest in brand behaviour, communications, consumer behaviour, all aspects of technology, and innovation
Get in touch via email@example.com
The battle for China's middle class is open of the most interesting in modern marketing. An audience with massive wealth and a healthy interest in spending it.
In this vein Aldi has reinvented its eCommerce model to try and entice this lucrative cohort. You can learn here: http://bit.ly/2qInIpY
Channel 4 will launch the world’s first personalised audio ads that will say the name of the viewer
MCCP's new joiners
Dove and Mindshare Denmark “hack” the world’s largest photo library, Shutterstock
Reset pods, which were presented at Milan design week as part of an exhibition called A Joyful Sense at Work, may be the future of workplace wellness design
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