An Post

Along with Javelin, we took on the challenge to help An Post retain this product from the NTMA.

At the time, Prize Bonds were seen as an unwanted gift.  Once purchased or received they were often forgotten about by the customers who owned them.  They urgently needed to be re-positioned in the market.

Insight

Money and wealth is a private matter, so we conducted both phone depths, pairs depths and online research.

The difference?

Prize Bonds are the new place for your money.  They offer you a chance to keep your money safe but also a chance to win money, every single week.

The creative expression developed by Javelin:  ‘You can sleep soundly, but you can still dream.’