O2

Why deliver a tactical campaign when can you leverage the brand and achieve higher branded impact?

By using our Discovery process, we helped O2 uncover a deep consumer truth.  Recognising that truth enabled it to reposition itself around a unified idea then deliver a great communications campaign rather than simply a promotional tactical campaign.

Insight

Consumers value shared moments of joy.  These moments make them feel better.  All of us know what it is like to lose touch with people.  Treats from O2 offer us the opportunity to reconnect by sharing moments.

The Comms. Idea

Shared Moments.

Brando delivered the creative idea.