Role: Senior Insight and Strategy Manager

About our business:

MCCP is an award-winning boutique insight and strategy agency with a clear purpose – to partner with ambitious clients to create better business.

We work with leaders who want to game-change how they interact with consumers across multiple categories both in Ireland and beyond in many sectors including alcohol, leisure, media and entertainment, gaming, food, tourism, finance, fmcg, charity and government departments.

At MCCP, we place a lot of emphasis ‘on doing the right thing’ for our clients so we dig deep through our customised approaches to research to unlock insight. Our researchers work in balance with strategists to ensure that our insights are translated into strategies that work.

Our work is muti-award winning and includes insight to inform covid communications for the Department of Health, The Wild Atlantic Way proposition, Orchard Thieves brand and innovation development including the line extension ‘Wild’, SETU rebrand, market segmentation for Tourism, insurance and retail, brand positioning for the National Lottery, Saint John of God branding strategy, global tourism strategy development and many more.

Job Description

The Senior Insight and Strategy Manager will be reporting into the Director and work across multiple projects to project manage, design, deliver insights through highly effective and engaging research to unlock game-changing insight to support the development of strategy.

This role will include:

• Developing research programmes to unlock real insight and to go beyond the findings to bring clear insights to inform strategic recommendations.
• Conducting qualitative research as a key component and input to strategy development, shaping insight and feeding into the strategy process.
• A key part of this role will also be to conduct analysis of client’s data to understand their current situation and develop hypotheses to test and validate during research.
• Co-facilitating workshops to curate strategy development.

Must-have’s

At least 6 years in conducting strategic insight led research (qualitative a must), using a range of techniques across multiple categories and audiences.

The ability to think critically, and see the big picture as well as the details required in each project, and to challenge and unlock consumer led opportunities for our clients and be able to balance this with commercial imperatives.

Be able to apply strategic frameworks to create understanding among senior audiences.

Have proven ability to synthesis large volumes of existing research (qual. and quant) and produce a clear insight led narrative.

Be an excellent project manager, capable of managing complex research and strategy projects with many inputs across large and smaller projects.

Have excellent communication and interpersonal skills, capable of building trusted relationships with colleagues and clients across a variety of sectors.

Have strong empathetic moderation skills, coupled with sharp analysis and compelling story telling presentation skills.

Have a strong knowledge of some of the following sectors / areas: alcohol, fmcg, retail, government, financial, brand and proposition insight development and testing, innovation funnel testing, behavioural change insights and strategy, semiotics, communications evaluation, brand development, sustainability, AI and other related topics.

Have experience in workshop design and facilitation.

Have experience in writing winning proposals.

Be an excellent communicator and be able to bring clients on a journey to create better outcomes based on consumer insight.

Personality and fit

• Be very curious and open-minded.
• Be solution-focussed and be driven to make an impact for the better both at MCCP and for our clients.
• Enjoy working in a collaborative way where each person is accountable.
• Genuine interest in brands, trends, culture and society and ability to apply this interest to your work.
• Hunger to learn more and to bring the best to your work and to support colleagues.

MCCP offers a unique environment, where managers are mentored by senior leaders and where we work collaboratively to harness our collective strengths.

We offer customised training, learning, access to best in thinking tools and approaches.

To express interest in the role write to meetus@mccp.ie