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MCCP
  • What We Do
  • Who We Do It For
  • Our Values
  • Our Thinking
  • Career+Jobs
  • Find Us

What We’re Up To

Blog posts by Kay McCarthy

The answer to complexity is simplicity
7 February 2022

Kay McCarthy, MD at MCCP

The answer to complexity is simplicity

11 August 2021

Building Brand Resilience in Challenging Times

How Could Story Telling Principles Help?

10 August 2021

MY FIRST THREE MONTHS IN MCCP

When I reflect back on my first three months, the most startling thing I notice is just how quickly the context in which we all live our daily lives can change.

How do brands remain relevant in today's high-speed and low-attentive culture

Authentic brands need to start from a different place if they are to be fit for purpose in today’s high-speed and low-attentive culture

Consumers want Authentic Food Brands that speak the TRUTH, not just what sells!

Authentic brands need to start from a different place if they are to be fit for purpose in today’s high-speed and low-attentive culture

MCCP

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