MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

11 March 2025

What would you give your largest customer who needs to know you value and need them

Does your brand feel like an old pair of jeans that no longer fits quite right? It might be time for a rebrand!
10 July 2024

Top 5 Reasons Why Your Business Needs a Rebrand

Is your brand feeling outdated? This guide explores 5 key reasons why your business might need a rebrand, from brand dissonance to market expansion, and offers expert advice for a successful refresh.

9 July 2024

How to Increase Your Brand's Visibility on Social Media

Learn how to increase brand visibility on social media in 2024. This guide covers key strategies, content creation tips, and measuring success to grow your brand's online presence.

8 July 2024

How to Choose the Right Branding Agency in Ireland

Need help finding a branding agency in Ireland? This guide covers the nine essential steps to help you choose the right partner to grow your brand and achieve your business goals.

25 June 2024

The Five Essential Qualities of a Strong Brand Strategy

This guide explores the 5 essential qualities of a strong brand strategy, including purpose, proposition, personality, target audience, and competitive advantage.

9 May 2024

5 of the fortnight

This article explores key trends impacting brands and consumers, including the rise of financial influencers, youth emigration from Ireland, the importance of sustainability, the role of AI in marketing, and the influence of politics on consumer behaviour.

8 May 2024

5 of the Fortnight!

This article explores 5 key trends impacting brands and consumers: the rise of women in discretionary spending, the need for proactive climate action, the evolving understanding of gender roles, the resurgence of traditional Irish culture, and the urgent need for businesses to embrace generative AI.

17 March 2024

Top 6 Branding Mistakes to Dodge in 2024

Strengthen your brand by avoiding these six common mistakes. Learn how to build an authentic and engaging brand that resonates with your audience.

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