The stories impacting consumers this week.
Our recent thoughts and insights on a range of topics.
At MCCP we have led some of the most significant brand strategy and naming projects in third level education in Ireland in the past 5 years,
The answer to complexity is simplicity
Our Founder & MD, Kay McCarthy, joined Danny McCoy, CEO, Ibec, to discuss what the economic outlook means for consumer behaviour
MCCP’s MD, Kay McCarthy speaks to Alex Gibson, Persuaders Dublin City FM
What are the six big consumer trends that emerged from COVID that your brand strategy needs to heed?
What’s going to change and what’s going to remain the same are the big questions on all of our minds as the end to lockdown nears.
Our MD, Kay McCarthy, spoke at the RDS Vision 2030 Series with Conor Pope, Consumer Affairs Correspondent at the Irish Times, about how consumer behaviour is changing.
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