MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

17 March 2024

How to Create a Gen-Z Friendly Brand Strategy That Works

Want to capture the Gen Z market? This guide provides branding strategies to connect with this influential generation, including online engagement, authentic values, and using the right social media channels.

12 March 2024

Sense & Sustainability – Lessons for Brands

Sustainability is a complex issue for brands to navigate. This article provides insights into consumer perceptions of sustainability, emphasising the need for authenticity, transparency, and tangible action.

12 March 2024

BRANDS CAN LEVERAGE THE MOMENT-ECONOMY ONCE THEY UNDERSTAND WHAT DRIVES PERMISSIBILITY

This article explores how consumers are adapting to the current economic climate, balancing rational spending with small indulgences. It highlights the growing "moment economy" and how brands can effectively position themselves to meet consumer needs.

11 March 2024

INSIGHTS YOU NEED TO KNOW TO STAY AHEAD FOR 2024

This article presents 9 key consumer insights from MCCP's 2023 research, ranging from Gen Z's pragmatism to the complexities of modern life. These insights offer valuable takeaways for brands seeking to understand and connect with consumers in 2024.

8 March 2024

Heineken Ireland – Navigating Ther New Social Landscape to Drive Growth

Heineken Ireland partnered with MCCP to navigate the evolving landscape of socialising and drinking occasions in a post-pandemic Ireland. Discover how our innovative occasion mapping enabled Heineken to drive brand growth and connect with consumers on a deeper level.

8 March 2024

Irish Cancer Society – Taking Life Back From Cancer

We helped the Irish Cancer Society redefine its brand and communications strategy during the COVID-19 crisis, leading to record fundraising and a renewed sense of relevance for the organization. Learn how we helped ICS "take life back from cancer."

8 March 2024

SETU - A Brand Merger Inspiring Confidence

MCCP helped South East Technological University (SETU) create a new brand strategy and identity that merged two institutes into one cohesive and inspiring university brand. The successful strategy focused on collaboration, flexibility, and a student-centric approach.

8 March 2024

Department of Transport – Inspiring Citizens to Make Their Journey Count

Everyone knows we need to change our behaviours to protect the environment. So why don’t we?

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