MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

17 May 2017

'The buck stops here'

A recent PwC report looks at the prevalent trend, that CEOs have become increasingly culpable in relation to moral lapses over the past ten years.

16 May 2017

Heineken Launch Zero Alcohol beer

Heineken has launched a zero-alcohol version of its flagship lager product as the brand aims for a global leadership position in a fast-growing category.

10 May 2017

We are recruiting!

MCCP is looking for a Junior Strategist to join our growing team! The successful candidate will support the strategy and innovation teams, create content for MCCP internal and external communications, contribute to our strategic and creative output and be a vital part of a successful and innovation-driven culture. This person needs to have a strong interest in brand behaviour, communications, consumer behaviour, all aspects of technology, and innovation Get in touch via office@mccp.ie

8 May 2017

How to entice China's middle class?

The battle for China's middle class is open of the most interesting in modern marketing. An audience with massive wealth and a healthy interest in spending it. In this vein Aldi has reinvented its eCommerce model to try and entice this lucrative cohort. You can learn here: http://bit.ly/2qInIpY

25 April 2017

Say My Name, Say My Name

Channel 4 will launch the world’s first personalised audio ads that will say the name of the viewer

9 July 2018

MCCP at Inspirefest

29 June 2017

MCCP's new joiners

MCCP's new joiners

24 April 2017

Dove Image Hack

Dove and Mindshare Denmark “hack” the world’s largest photo library, Shutterstock

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