MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

17 September 2020

The demise of third-party cookies

"People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising."

15 September 2020

Marketing Institute Breakfast

Using agile research to inform communications to flatten the curve

7 August 2020

Clarity during uncertainity

7 August 2020

Insight at the speed of Covid

Consumer and market dynamics are evolving at a pace and clients need more agile thinking in their research processes to navigate effectively

28 July 2020

Navigate with Clarity - Trend Drivers

The second in our Navigate with Clarity webinar series, looking at the emergent trends during Covid-19

17 July 2020

The changing landscape of shopper behaviour during Covid-19 and beyond

Life during Covid-19 has seen a lot of change, but for changes in behaviour to become ingrained, there must be value attached for the shopper

13 July 2020

Navigate with Clarity - Trend Driver Webinar

On Friday 10th July, we held the first webinar in our Navigate with Clarity series. Watch it here!

13 July 2020

Kay McCarthy in Conversation with the Markekting Institute of Ireland

Our founder & MD , Kay McCarthy spoke to the MII about the impact of Covid on marketing

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