The stories impacting consumers this week.
Our recent thoughts and insights on a range of topics.
MCCP’s MD, Kay McCarthy speaks to Alex Gibson, Persuaders Dublin City FM
Our MD, Kay McCarthy, spoke at the RDS Vision 2030 Series with Conor Pope, Consumer Affairs Correspondent at the Irish Times, about how consumer behaviour is changing.
Our webinar looking at the benefit of Agility Research and Planning, part of our Navigating with Agility series
The constant flow of opportunities to learn.
The COVID pandemic has taught us that consumers attitudes and behaviours are constantly evolving.
"People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising."
Using agile research to inform communications to flatten the curve
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