The stories impacting consumers this week.
Our recent thoughts and insights on a range of topics.
Our Founder & MD, Kay McCarthy, joined Danny McCoy, CEO, Ibec, to discuss what the economic outlook means for consumer behaviour
How Could Story Telling Principles Help?
When I reflect back on my first three months, the most startling thing I notice is just how quickly the context in which we all live our daily lives can change.
What are the six big consumer trends that emerged from COVID that your brand strategy needs to heed?
What’s going to change and what’s going to remain the same are the big questions on all of our minds as the end to lockdown nears.
MCCP’s MD, Kay McCarthy speaks to Alex Gibson, Persuaders Dublin City FM
Our MD, Kay McCarthy, spoke at the RDS Vision 2030 Series with Conor Pope, Consumer Affairs Correspondent at the Irish Times, about how consumer behaviour is changing.
Our webinar looking at the benefit of Agility Research and Planning, part of our Navigating with Agility series
What Can We Do For You?
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