MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

6 February 2017

Valentine's Day KitKat Sushi

KitKat Tokyo is giving away sushi-themed versions of its chocolate biscuit for Valentine’s Day this year

3 February 2017

Refugee chefs get a fresh start

French catering company, Les Cuistots Migrateurs (The Migrant Cooks), employs refugee chefs to cook the best recipes from their homeland

2 February 2017

“Lego Life” is a new safe social network for young builders

Lego has created an Instagram-inspired safe social network for children under 13 where they can share photos of their own Lego creations and connect with a younger community of Lego fans

Image Courtesy of PSFK
1 February 2017

Airbnb and Pantone create a sustainable green apartment space

The “Outside-In” theme is nature-inspired and features greenery, a woodland area, a herb garden and an indoor greenhouse

Image Courtesy of The Irish Times
31 January 2017

Free Ryanair air fares in the near future

Michael O’Leary has announced that free airline fares could soon be a reality

Image Courtesy of Kraft Heinz
30 January 2017

Kraft Heinz creates “Smunday”

Instead of spending $5 million on a 30-second Super Bowl ad spot, Heinz is giving its 42,000 employees a day off in a stunt to declare the Monday after the Super Bowl a national holiday

Image Courtesy of Fast Co Create
27 January 2017

New Volvo campaign challenges you to reconsider your priorities

This new ad invites us to live more in the present and appreciate how far we have come instead of constantly pushing ourselves towards a future goal

Image Courtesy of Pubinno
26 January 2017

Smart beer tap guarantees the perfect pint

IoT-enabled draft beer tap, Taptronics, was created to provide the perfect pint every time

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