MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

25 January 2017

Google’s VR film is up for an Academy Award

Google’s short film, Pearl, is the first VR film to be nominated for an Oscar

Image Courtesy of The New Yorker
24 January 2017

The Museum Workout

The latest experiment in fitness is the “Museum Workout” at the Metropolitan Museum of Art

23 January 2017

Espresso Yourself

A pop up coffee shop in Shoreditch opened for 2 days to help people find love in their latte

Image Courtesy of Springwise
20 January 2017

Art meets technology to lighten us up

Australian design company, ENESS has created motion-sensing, light-emitting tiles that display colourful animations on typically boring interiors

Image Courtesy of SBG Media
19 January 2017

Reebok becomes More Human

Reebok’s new ad spot demonstrates the positive impact of sport on your body physically, mentally and emotionally

Image Courtesy of Bier Yoga
18 January 2017

Beer yoga goes Down Under

In Sydney, you can now enjoy all the benefits of yoga while having a beer

Image Courtesy of Denver Post
17 January 2017

Housemate-matching service for empty nesters and baby boomers

Silvernest’s service makes it easier for empty nesters with a spare room to find a compatible housemate

Image Courtesy of Babylon
16 January 2017

Cure yourself of cyberchondria with the healthcare app, Babylon

Ogilvy & Mather London have used hyperbolic responses to common Google health-related searches in its outdoor campaign to promote the new healthcare app, Babylon

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