MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

8 March 2024

MCCP 5 of the fortnight

This article covers a range of topics impacting brands and consumers, from shrinkflation regulations to the environmental impact of advertising, changes in how people consume entertainment, key travel trends for 2024, and the importance of sonic branding.

7 March 2024

5 of the Fortnight

This article discusses the importance of brand storytelling, the risks and rewards of generative AI, and MCCP's recent work with clients like the Irish Cancer Society and South East Technological University.

7 March 2024

Is there joy in the headwinds?

The world has shifted from VUCA to BANI, leaving consumers anxious. This article explores the impact of this shift on consumer behaviour and highlights the opportunity for brands to help reactivate joy in a world of uncertainty.

18 January 2023

SUSTAINABILITY – HOW PSYCHOLOGY CAN HELP US TALK ABOUT SUSTAINABILITY IN A MORE EFFECTIVE WAY 

Learn how psychology can help us communicate about sustainability more effectively. This article explores the bystander effect and framing, offering insights for brands to encourage sustainable behaviour without compromising consumer lifestyles.

22 December 2022

MCCP 12 Insights for 2023

This article outlines 12 key insights from MCCP's research, highlighting shifts in consumer behaviour and providing actionable advice for brands to adapt and thrive. The insights cover topics such as segmentation, value propositions, transparency, innovation, and sustainability.

10 December 2022

My First 3 Months at MCCP

Marian Olabode shares her experience as a Research and Insights Executive at MCCP, offering a firsthand look at the challenges, rewards, and unexpected discoveries of her first three months in the industry.

9 December 2022

As the consumer braces for the winter of discontent ahead, what do the next few months really look like for consumers and brands?

Despite negative media coverage, Ireland's economic outlook is brighter than it seems. MCCP explores how consumer behaviour is evolving in response to the cost of living crisis and offers key strategies for brands to adapt and thrive.

9 December 2022

Brand Promise to Brand Experience - closing the ‘say-do’ gap

At MCCP, we explore how to bridge the 'say-do' gap by aligning employee behaviour with your brand strategy for a cohesive customer experience.

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