MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

Trends in focus: Plastic Ocean

Ahead of our trends event on January 16th 2019 , Jo Wood, Strategy and Trends Director reviews of the most impactful trends we predicted in 2017: the Plastic Ocean

24 July 2020

Diagnosis in a Crisis

A good diagnosis is the fundamental foundation of solving any problem.

21 April 2017

Keeping the balance

Reset pods, which were presented at Milan design week as part of an exhibition called A Joyful Sense at Work, may be the future of workplace wellness design

20 April 2017

Real Men Cry

Lynx challenges the notion that crying is a sign of weakness among men

19 April 2017

Ay, Caramba! Moe’s Tavern is coming to town

An inflatable replica of Moe’s tavern will appear as a pop-up pub in Dublin this May

18 April 2017

AI reunites a missing child with his parents

33-year-old Fu Gui from China was reunited with his biological parents 27 years after he was kidnapped into human trafficking

12 April 2017

Unfriendly skies

United airlines has lost approximately $1 billion in market value after the forcible removal of a passenger from a flight

11 April 2017

The Micra’s New Clothes

Nissan Ireland and In The Company of Huskies have created an emotional spot that aims to overcome the perception of the Micra as a small, conventional and unexciting car

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