MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

23 March 2017

Durex Denims

The condom brand is venturing into the fashion industry with Durex India launching its first pair of jeans this Friday

22 March 2017

Scarf that staves off the flu

The Swedish air filter company, Ultramore, together with creative agency Milk, have teamed up to design a scarf that protects wearers from airborne flu germs

21 March 2017

Sesame Street tackles autism stigma with new muppet

Sesame Street is traditionally known for teaching children their A-B-C’s but have added social issues to their curriculum with the addition of Julia, a new character with autism

20 March 2017

It’s OK to not be OK

As the conversation surrounding mental health evolves from stigma to support, some brands are jumping on board to offer help

16 March 2017

Pop-up Gaeltacht

Gaeilgeoir or not, if you’re looking for craic as Gaelige, catch the pop-up Gaeltacht in Dame District in Dublin on Thursday 16 March to celebrate St. Patrick’s Eve

15 March 2017

Hungry for love

Intermarché’s charming love story teaches us that sometimes the price of love is sacrifice.

14 March 2017

Spend a night at the Guinness Storehouse this April

As part of its “Night At” series, Airbnb is offering a lucky couple the chance to win an overnight stay at the 258-year-old brewery

Image Courtesy of Springwise
13 March 2017

Drink beer, save the environment

New Zealand DB Breweries company along with ad agency Colenso BBDO have created beer bottle crushing machines that turn empties into a safe sand substitute usable in any industry

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