MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

19 December 2020

Interview - What Brands need to do as consumers return to the high streets

MCCP’s MD, Kay McCarthy speaks to Alex Gibson, Persuaders Dublin City FM

18 December 2020

RDS Vision Series 2030

Our MD, Kay McCarthy, spoke at the RDS Vision 2030 Series with Conor Pope, Consumer Affairs Correspondent at the Irish Times, about how consumer behaviour is changing.

5 October 2020

Agility in Research and Planning

Our webinar looking at the benefit of Agility Research and Planning, part of our Navigating with Agility series

1 October 2020

What stood out to me during my first 6 months in MCCP?

The constant flow of opportunities to learn.

18 September 2020

Why Your Business Needs Agile Partnerships

This article explores the benefits of agile working, including MCCP's successful collaboration with the Department of Health during the COVID-19 pandemic. Discover how agile research and planning can help your business thrive in uncertain times.

17 September 2020

What will the impact of the delayed reopening and the re-emergence of uncertainty mean for consumers, and how can brands respond?

As the reopening plans face delays and uncertainty re-emerges, consumers need brands to demonstrate empathy, offer moments of spontaneity, and provide a sense of progression. This article explores how brands can effectively respond to these needs and maintain strong consumer connections during this ongoing period of change.

17 September 2020

The demise of third-party cookies

Google's commitment to a privacy-first web means the end of third-party cookies. This article explores the implications for advertisers, highlighting the shift towards first-party data and technologies like FLoC for targeted advertising. Discover how these changes will impact user experience and the future of online marketing.

15 September 2020

Marketing Institute Breakfast

Using agile research to inform communications to flatten the curve

What Can We Do For You?

Create better business!

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