MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

14 September 2020

In 2020 MCCP were selected as Heineken Ireland’s insight and innovation partner

7 August 2020

Clarity during uncertainity

In uncertain times, clarity is essential for effective business strategy. This article explores the importance of clear communication and strategic planning to navigate challenges and achieve better business results.

7 August 2020

Insight at the speed of Covid

At MCCP, we're embracing agile research to help our clients navigate uncertainty. Learn how our flexible approach allows us to deliver insights and drive effective decision-making.

28 July 2020

Navigate with Clarity - Trend Drivers

MCCP's "Navigate with Clarity" webinar series helps businesses understand and adapt to emerging trends during COVID-19. Find out more!

17 July 2020

The changing landscape of shopper behaviour during Covid-19 and beyond

Discover the lasting impacts of COVID-19 on shopper behaviour. This article examines the shift towards cashless payments, online shopping, and community-minded consumerism, providing valuable insights for retailers to adapt and thrive.

13 July 2020

Navigate with Clarity - Trend Driver Webinar

Missed MCCP's "Navigate with Clarity" webinar on key trends emerging from COVID-19? Watch the recording and register for the next installment on July 24th to learn how these trends will impact your business.

13 July 2020

Kay McCarthy in Conversation with the Marketing Institute of Ireland

Our founder & MD , Kay McCarthy spoke to the MII about the impact of Covid on marketing

7 July 2020

Navigate with Clarity – Trend Driver Webinar Friday 10th July

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