MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

Image Courtesy of Springwise
13 March 2017

Drink beer, save the environment

New Zealand DB Breweries company along with ad agency Colenso BBDO have created beer bottle crushing machines that turn empties into a safe sand substitute usable in any industry

9 March 2017

Smart condom

Online retailer, British Condoms, has announced the release of “the world’s first smart condom, i.Con” in July

8 March 2017

International Women's Day

In recognition of International Women’s Day Microsoft released the “Make What’s Next” Campaign. The ad asks young women what they like about STEM.

7 March 2017

Measure Manterruption

To celebrate International Women’s Day, ad agency BETC from Brazil have launched an app that analyses conversations and calculates how many times a man talks over you

6 March 2017

House was 3D printed in a day

3D printing specialists, Apis Cor, managed to 3D-print an entire house in just 24 hours in Russia

3 March 2017

Bond with self-driving cars

BMW have hired psychologists to better understand how to make people feel safe about letting a robot take over the wheel

2 March 2017

Hogwarts and All

To mark World Book Day and spark enthusiasm for reading, Thornleigh School in the UK has transformed their library into Hogwarts

1 March 2017

Star Night Healing

Tokyo’s planetarium brings a starlit forest sky to the densely-populated metropolis

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