The stories impacting consumers this week.
Our recent thoughts and insights on a range of topics.
Dove and Mindshare Denmark “hack” the world’s largest photo library, Shutterstock
What is really important is understanding the context in which data are collected
This MCCP article explores how shifting from short-term campaigns to long-term brand building fosters deeper consumer connections and sustainable growth.
Authenticity is key for connecting with Generation Z. This article explores how this digitally native generation's values and behaviours demand transparency and genuine engagement from brands.
Authenticity is crucial for building strong brands. This article explores how to measure both internal and external brand authenticity, ensuring your brand is reliable, trustworthy, and resonates with both customers and employees.
Consumers demand authenticity from food brands. This article reveals how Irish consumers navigate conflicting health messages and what they look for in credible food brands.
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