MCCP Spotlight.

The stories impacting consumers this week.

Our Thinking

Our recent thoughts and insights on a range of topics.

Image Courtesy of Kraft Heinz
30 January 2017

Kraft Heinz creates “Smunday”

Instead of spending $5 million on a 30-second Super Bowl ad spot, Heinz is giving its 42,000 employees a day off in a stunt to declare the Monday after the Super Bowl a national holiday

Image Courtesy of Fast Co Create
27 January 2017

New Volvo campaign challenges you to reconsider your priorities

This new ad invites us to live more in the present and appreciate how far we have come instead of constantly pushing ourselves towards a future goal

Image Courtesy of Pubinno
26 January 2017

Smart beer tap guarantees the perfect pint

IoT-enabled draft beer tap, Taptronics, was created to provide the perfect pint every time

25 January 2017

Google’s VR film is up for an Academy Award

Google’s short film, Pearl, is the first VR film to be nominated for an Oscar

Image Courtesy of The New Yorker
24 January 2017

The Museum Workout

The latest experiment in fitness is the “Museum Workout” at the Metropolitan Museum of Art

23 January 2017

Espresso Yourself

A pop up coffee shop in Shoreditch opened for 2 days to help people find love in their latte

Image Courtesy of Springwise
20 January 2017

Art meets technology to lighten us up

Australian design company, ENESS has created motion-sensing, light-emitting tiles that display colourful animations on typically boring interiors

Image Courtesy of SBG Media
19 January 2017

Reebok becomes More Human

Reebok’s new ad spot demonstrates the positive impact of sport on your body physically, mentally and emotionally

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