MCCP Values

Our Values.

At MCCP we have core values that we live by. They are: Community, Rigour, and Challenge. They underpin our philosophy to Do The Right Thing. We help people to be themselves so that they can do their best work.


At its simplest, Community is all about constantly looking for ways to add value to the different collectives that we operate in, whether it’s our clients, our people or the consumer. We are huge advocates for the power of communities, as they have a strong sense of mutual pride and ownership. This strong sense of community means that our engagement with clients is inevitably one of shared values, of mutual respect and of value creation for both parties.


We simply refuse to take the easy option if it's not the right thing to do. Instead, our teams of multi-skilled researchers work hand-in-hand with our strategists to dive even deeper, finding even greater understanding of the motivations behind audience behaviours. We do not stop until we find the most relevant and robust insight that can sustain a transformative brand.


We never accept the obvious or first option. Instead, we challenge ourselves constantly when we work with our clients to raise the standard of brand thinking, collectively pushing for fresh new ways in which their brands can become more relevant to the people who matter to them. Our challenging approach is two-way, and we are as happy being interrogated on our own thought processes as pushing back against current client beliefs. The end result of this challenging spirit is that we can imbue the brands we work for with fresh passion and renewed energy.

​‘Do the right thing’

If there’s one simple motto that sums up how we have chosen to do business it’s these four simple but powerful words – Do The Right Thing. We take this as a constant reminder of our commitment to respect and to integrity. Each and every day, we consciously make the choice to do the right thing for the people we serve - our colleagues, our clients and their people – both inside and outside of the office environment.

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